Proof of concept

Not only is it necessary to be able to explain the concept clearly, but testing and external validation is essential to demonstrate that a new idea has market potential.

Information on SEED website

• a more detailed article on Proof and Clarity of Innovative Concept
  
• Critical Success Factors for sustainable development enterprises

Useful links

• Global Development Research Centre. GDRC’s website on sustainable and green small businesses provides access to “Strategies and tools to achieve sustainability in business and industry, by taking a life-cycle approach to cover all aspects of material use, design, manufacture, distribution, use and de-commissioning”.
• Startups: Inspiring New Businesses. Online resources for small business entrepreneurs in the process of setting up their own businesses. This link specifically provides information useful for entrepreneurs looking to set up small businesses, before setting up their business plans.
• United States Small Business Administration (US-SBA) “The SBA provides you with a wealth of information unique to small business through monthly chat events, electronic newsletters, podcasts and a myriad of business resources to support your business needs.”
• Inc. The Daily Resource for Entrepreneurs. Online marketing resources (business advice and planning resources also available) for small entrepreneurs and businesses.
• Entrepreneur.com Online marketing guide and resources for small businesses.